In 2023, Citroen bought round 2 lakh gadgets in France while the corporate had bought round 9,500 gadgets in India.
French automaker Citroen expects India to develop into its 2d largest marketplace after house nation within the subsequent 5 years, for which it’s going to boost up community enlargement but even so introducing new merchandise, corporate world CEO Thierry Koskas stated on Thursday.
The corporate might be incorporating learnings from the previous few years of its presence in India to draw extra shoppers but even so having a look to rope in a logo ambassador to push the logo’s visibility in India.
“India is the most important marketplace for Citroen and in a couple of years, it’s going to develop into the second one largest marketplace for us after our house marketplace France,” Koskas advised PTI right here in an interview.
Requested by way of when Citroen expects India to develop into its 2d largest marketplace, he stated, “To develop into the quantity two, I feel it is completely possible within the subsequent 5 years.”
He admitted that there’s numerous hole to be bridged for India to come back as much as that degree.
In 2023, Citroen bought round 2 lakh gadgets in France while the corporate had bought round 9,500 gadgets in India.
Additional, he stated, “If we do issues neatly, if we introduce new automobiles with the appropriate degree of high quality with the options that younger individuals are asking for, and we’re bettering in this one, and after we do this, I feel that the logo can develop very considerably.”
Koskas additionally reiterated the desire “to construct the attention of the logo” as a result of spontaneous consciousness of Citroen in India at the moment is “no longer so top”.
Due to this fact, he stated, Citroen will “closely make investments” to construct logo consciousness in India with “some concrete projects” going ahead.
There might be an envoy to constitute the Citroen logo, he stated with out disclosing additional main points.
As a part of its new advent plans, Citroen will release its crossover Basalt in India later this yr.
On the other hand, he stated Citroen “nonetheless have to exploit what now we have (the prevailing 4 merchandise)”.
The corporate’s technique to boost up gross sales in India will revolve round including extra options to merchandise, growing networks and elevating consciousness of the logo, Koskas added.
Citroen recently has over 65 dealerships in India.
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First Printed: Would possibly 02 2024 | 10:31 PM IST
